After few years of chancing on “Reaction”, the CEO of the record label decides to sign the artist under its umbrella. Avis record has gone into 5 years recording and distribution deal with okechukwu Emeka, better known as “Reaction” as its first artist under the record label, the deal was made effective on 28/5/2017 at Greda estate, Nungua.
The terms of the deal are; the record label will diligently use its best efforts to secure distribution locally and worldwide for “Reactions” music records, it is responsible for all costs incurred in record production, including payment of travel, hotel and features. The deal also comes with monthly allowance, 3 bedroom apartments at Spintex, clothing allowance, kia sportage (car) and weekly publicity.
Speaking in an exclusive interview with the CEO of Avis record as to why he decided to sign him, Michael Avirieze also known as Berry, stated; the deal with “Reaction” is a major win for him because he has the spirit of artist, he has what it takes to be an artist and he is a special product to sell to the large market. Within 5 years, he will be the main subject matter in the music industry and the label is willing and effortlessly going to put in all the works necessary to flower up its artist to the peak of his music career. Reaction’s manager, Farouk Laryea added more to what the CEO had already stated; the record label will give its signee top standard exposure; to be known and identified by his brand, getting his music on all digital platforms and videos on all the highly rated TV channels across the globe; channel O, MTV Base, being the first African artist to perform at the Grammy’s and BETs. His manager has a track record of working with some of the notable industry players like; Kaywa, Buk Bak, Nana Quame, Screwface, Castro and currently working with One Phame entertainment & media as its general
According to the manager, they are working closely behind doors to secure record deals with Don Jazzy, Kaywa, Mastercraft, Killbeatz, and Brainy Beatz for sound production whereas Lex Marcathy, David Nichol Sey, Phamous Philms, Sesan and Unlimited L.A will be working on Reaction’s music videos. They also look forward to collaborate with Wiz Kid, Davido, Stonebwoy, Patoranking, Samini, P. Square, and Cynthia Morgan. He already has collaboration with Jupitar.
Speaking with Beeniewords.com, Reaction said he was very humbled and excited about the entire deal. I will put in all measures necessary to work my heart out because the deal means the world to me, since it is my first major deal, I promise to work professionally, be a student of the profession so I can be at my peak, he said. Reaction is a Nigerian by nationality; he relocated to Ghana to pursue his music career.
Twitter / Instagram: @iam_reaction
By John Claude Tamakloe.